Collection: Jolie Poche

Brand Concept of Jolie poche
The meaning of “Jolie Poche” in French is “Nice Pocket・Cute Pocket”
Anyone of Japanese has heard「Biscuit increasing when you tap a pocket.
when they were young, a dreamy pocket in this song is the origin of brand name.
We build “Jolie Poche” by using the concept from the feeling of this song that I wish I had such a pocket
Now is the moment of sending message through E-mail and internet, we aspire you to recall the importance to tell the feeling of thankful and warmth by handwriting.